Madhappy is a streetwear brand that launched in 2017 and has already become very popular, especially among Gen Z and millennials.
If you’ve been interested in buying some of Madhappy’s clothing but want to know why it is so expensive, you’re not the only one. Plenty of people have the same question, so I looked into it. Read on to see what I found!
Why Is Madhappy So Expensive?
Madhappy is a trendy brand of streetwear that resonates with Gen Z and millennial customers. Madhappy’s products tend to be expensive, but shoppers are happy to pay because of the celebrity endorsements and quality of the clothing. Madhappy has also used events and collaborations to build the brand and establish it as a high fashion trend.
To learn more about why Madhappy is so expensive and if its clothing is worth the price tag, carry on reading. You’ll find all the details below!
1. Madhappy Is Trendy
Madhappy is a new and trendy line of clothing, which make it possible for the brand to charge high prices for products.
Furthering, Madhappy’s clothing line consists of hoodies, t-shirts, and sweatpants.
Further, the prices are on the high end of the spectrum, with simple hoodies for women priced at $150 and up.
However, unlike many other fashions, Madhappy is trendy for the right reasons, and that is the positivity and optimism of the brand.
Therefore, the brand message and the focus on mental wellness especially resonates with Gen Z and millennials, as do the simple and comfortable designs.
2. It Is An Exclusive Brand
High-end shoppers are always willing to pay for exclusivity, and they get that with Madhappy clothing.
Further, Madhappy clothing is sold only online and in its pop-up stores in New York, Miami, and Aspen.
3. Madhappy Has Celebrity Endorsements
Madhappy has been a big hit with celebrities, and style icons like Gigi Hadad and Cardi B are seen wearing the company’s clothing.
Moreover, other celebrity supporters include Olivia Perez and Sofia Richie.
4. Launch Parties Popularize The Brand
The Madhappy founders strategically used events to establish the brand’s identity and presence.
For example, pop-ups in Miami, New York, and Los Angeles introduced Madhappy to young people and included discussion panels and block parties.
Moreover, when customers feel involved with a brand and recognize themselves in its stories, they are willing to pay higher prices to belong to that community.
5. High-Quality Materials Are Used
But it isn’t all fun and games all the time, and Madhappy clothing is all about quality.
That said, the hoodies are made of soft, plush materials that are comfortable to snuggle into and well worth the price tag.
Also, Madhappy products are durable, so even if you pay an arm and a leg for a hoodie or a pair of sweatpants, you’ll enjoy wearing them for a long, long time.
Overall, this is high fashion, but the long-lasting kind.
6. Marketing Helps Customers Connect To The Brand
Marketing plays a significant role in persuading customers to pay high prices for products, and Madhappy has been very successful in this regard.
For example, along with the celebrity endorsements and designs, its message of optimism and support for mental wellness connects with a crucial customer demographic.
7. Collaborations With Leading Brands
Collaboration with other and established brands is one way for a new brand to introduce itself to the world and find its niche.
That said, Madhappy has collaborated with a number of other brands and businesses like Colette, Jon and Vinny’s, Pencils of Promise, and Alfred Coffee.
Further, in 2019 Madhappy landed an investment of 1.8 million dollars from LVMH, the French multinational luxury goods conglomerate.
Moreover, through various subsidiaries, LVMH manages high-end brands like Dior, Louis Vuitton, and Givenchy, and this connection was a real boost to Madhappy.
Additionally, it gives Madhappy a connection to the world of high fashion. Still, other investors include Tommy Hilfiger and the founders of Sweetgreen.
Besides establishing the Madhappy brand, all of these connections allow Madhappy to put premium prices on its products.
Madhappy clothing resonates with a younger demographic of Gen Z and millennials, who make up the bulk of the company’s customers.
Marketing, quality, and celebrity endorsements help create a customer base willing to pay high prices for Madhappy’s clothing.