Over the years, Aritzia has steadily established itself as one of the world’s most recognized women’s clothing brands in the fashion industry.
However, one controversy that has followed the fashion house brand is the high prices of its clothing pieces. So, why is the Aritzia clothing brand so expensive? I embarked on a fact-finding mission about this, and this is what I discovered!
Why Is Aritzia So Expensive?
1. Quality Of Fabrics Used
For over the four decades that the Aritzia brand has been in existence, the brand has been known to produce high-quality women’s clothing.
The quality of these products can be attributed to the superiority and durability of the fabrics that the fashion house uses when making its clothing.
Aritzia sources some of its high-end fabrics and materials from overseas to maintain its reputation as a quality-oriented clothing brand.
In turn, the Canadian clothing brand uses enormous sums of money to buy these quality materials, directly affecting its apparel prices.
2. Expert Tailoring
It’s worth noting that Aritzia partners with highly experienced tailors who are fashion and design industry experts to make its products.
Working with expert tailors has enabled the Canadian fashion house to maintain its reputation as one of the key players in the women’s fashion industry.
Nonetheless, hiring experienced and expert tailoring skills is a pretty expensive venture since such talent is rare in the industry.
Thus, the Aritzia brand charges hiked prices for its apparel pieces to account for the inflated costs incurred in paying these expert tailors.
3. Marketing Costs
It’s no secret that the Aritzia brand uses different types of influencers, such as celebrities, to market its products and grab its consumers’ attention.
Case in point, the fashion house partnered with Kendall Jenner in recent years, who wore its supper puff parka as one of its marketing strategies.
Paying these top celebrities, like Megan Markle and Kendall Jenner, is no mean task since it costs an arm and a leg, even for a big brand such as Aritzia.
So, this women’s clothing brand charges more for its products to cater to these emerging marketing costs and ensure it remains afloat.
4. Increase In Demand
Over the years, the Aritzia fashion house has managed to grab the attention of many consumers worldwide due to its aggressive marketing and quality products.
The quality of its products has, in turn, increased the demand for its apparel products across the fashion industry as more people continue to associate with the luxury clothing brand.
While the demand for the Aritzia brand has increased, the production of the brand’s clothing has primarily remained the same, causing a mismatch between the supply and demand of the products.
This discrepancy between the demand and supply of the fashion house’s products has caused the prices to soar at an astonishing height.
5. Durability And Quality Of Aritzia Products
Aritzia manufactures high-quality apparel since the brand crafts its products using superior and durable materials.
In addition, the Canadian fashion brand uses house guidelines to ensure quality control when making all its products.
If that’s not enough, Aritzia also undertakes all its apparel to a durability test and quality check before releasing them to the market.
As a ripple effect, these products fetch high prices in the women’s fashion industry due to their durability and quality.
6. Timeless Styles
It would be ideal to note that the Aritzia fashion brand makes timeless styled apparel that never goes out of trend, despite the changing seasons.
One of the fashion brand’s secrets to success has been producing women’s clothing products that are unfamiliar and unique.
Additionally, the fashion house has adopted a policy of making a few high-quality apparel pieces and selling them at high prices.
Therefore, while Aritzia products are expensive compared to other brands, they offer a return on investment since they serve you for a long time.
7. Overhead Costs
Aritzia Inc. has over one hundred stores spread across Canada and the United States of America.
The women’s clothing company either rents or buys these stores, which cost an arm and a leg primarily because they’re located in prime areas.
Additionally, Aritzia Inc. incurs additional overhead and operational costs such as utilities, rent, administrative, and insurance, among others.
All these overhead costs are included in the price of Aritzia products, making the brand expensive.
As you may have noted by now, different market forces directly impact the prices of Aritzia products worldwide.
However, while the clothing brand’s products might be expensive to some, they offer a return on investment due to their durability, quality, and timeless style.