LoveShackFancy is a vintage-inspired clothing brand that has become highly popular with Gen Z.
The dreamy, bohemian clothing style is quite pricey, leading many shoppers to wonder why LoveShackFancy is so expensive. I wanted to know too, so I did some research. Read on to see the answers!
Why Is LoveShackFancy So Expensive?
LoveShackFancy is a popular lifestyle brand sold in its stores in upscale locations. The high prices are due to the brand image and the quality of the clothing. The hand-made quality and limited number produced increase demand and raise prices. Shoppers see the dresses as an investment and are willing to pay higher prices.
To find out more about why LoveShackFancy is so expensive and why people are willing to pay the high prices, carry on reading. You’ll find all the details here!
1. It Is Evolving Into A Lifestyle Brand
LoveShackFancy started with bohemian, vintage-inspired dresses but is now becoming a lifestyle brand.
For example, the brand has added childrenswear, swimwear, nightwear, and home decor lines and will branch out into bridal wear and interiors.
As a lifestyle brand, it is especially appealing to Gen Z because it recalls styles and designs from their childhood.
That said, the brand evokes nostalgia and a dreamy lifestyle, which comes with a hefty price tag. Moreover, customers are willing to pay more to feel belonging in that world.
2. It Is Known For Quality Clothing
It’s not just the nostalgia shoppers pay for when they buy LoveShackFancy clothing.
For example, the dresses can cost anywhere between $300 to $700, but they are made with the finest quality materials like hand-dyed silk and 100% organic cotton.
Also, the clothing is made to last, and quality always costs more.
3. The Dresses Are Hand Made
Handmade clothing has a unique look that stands out, and that is one of the things that make LoveShackFancy dresses unique and recognizable.
Each dress is one of a kind. Also, because they are handmade, the dresses are available for sale only in limited numbers, which means they are always in demand and sell out quickly.
As you can imagine, this also makes the dresses more expensive.
Further, LoveShackFancy is known to be an ethical retailer which ensures that workers get fair wages and have good living and working conditions.
4. They Are Sold In Exclusive Boutiques
LoveShackFancy’s clothing is produced in limited numbers and sold in exclusive boutiques worldwide and at its stores in upscale locations like Sag Harbor and Southampton.
That said, the stores’ locations in expensive shopping areas like Bleecker Street in New York City’s Greenwich village add to the price tag for LoveShackFancy clothing and home decor.
5. Collaboration With Celebrity Brands Helps
LoveShackFancy established itself as a unique brand through collaborations with recognized figures in lifestyle brands like Gwyneth Paltrow for Goop and Julia Roitfeld for Romy.
Therefore, this led to the company’s early success and enabled it to charge high prices for exclusive dresses.
6. The Brand Has Unique Designs
LoveShackFancy dresses and home decor have a very recognizable look with lots of lace, floral prints, frills, and ruffles in gentle colors.
Further, there are long, flowing skirts and sweaters in gentle colors that can be layered.
Additionally, the designs are hand-painted, which is delicate and meticulous work. That said, the skill involved in the design and production of the dresses is reflected in the price.
For many happy LoveShackFancy customers, owning these dresses is well worth the steep price.
7. The Dresses Are Seen As An Investment
A dress from LoveShackFancy is seen as an investment, so customers are willing to pay high prices for them.
In an interview with Harper’s Bazaar, Rebecca Cohen, the brand’s founder, said she wanted the dresses to become heirlooms that could be passed on to daughters, sisters, and friends.
Further, when regular shoppers visit a LoveShackFancy store, they are looking for dresses for a special occasion like a summer wedding or an Easter celebration.
LoveShackFancy has quickly established itself as a lifestyle brand inspired by vintage and shabby chic styles.
Further, the clothing is expensive but allows customers to live their dreams, making it worthwhile.