If you are one of the many people who love to wear lingerie or enjoy looking at someone wearing it, you are familiar with the La Perla brand. A brand that is at the top of the industry’s food chain.
All high-end clothing costs a pretty penny, and this brand of sexy underwear is no different. That said, you may still be wondering why La Peral is so expensive, so let’s find out together.
Why Is La Perla So Expensive?
1. High-End Fabrics
The LA Perla brand prides itself on a number of things, one of them being the high-quality fabrics they use.
Cloth, lace, satin, and silk are all expensive if you pay for the pieces that are not on the bottom end of the product ladder.
La Perla offers high-end lingerie, made from high-end fabric, that allows them to increase the prices of their goods because they have to cover their business costs and still make a profit.
2. Most Is Handmade
If you have ever made any clothes by hand at home, you can understand how time-consuming it can be. But you also know how great they feel and amazing the fit can be.
When it comes to lingerie, the fit and feel are even more critical because they are designed to accentuate the female, or male, body.
La Perla hand-makes almost all of their clothing, which means the people on the production lines need to spend more time making them. Higher payroll means higher prices handed down to you.
3. Experienced Craftspeople
To make high-quality handmade clothes, you need to have people producing them who know what they are doing.
The company hired experienced craftspeople to bring the lingerie to life, straight from the designs and ideas presented to them.
Experienced clothing makers do not come cheap. La Parla decided to fork out the extra money to ensure their product is the best, which again means that the cost is handed down to you, the consumer.
4. Luxury Brand
You understand and accept that by buying a luxury brand, you will have to pay more than you usually would.
La Perla is one of the leading brands of high-end lingerie. Because of that designation, the brand is considered a luxury clothing manufacturer by its rivals and consumers.
A luxury brand is a piece of clothing with high-quality, exclusive design and a high price tag. One that people go out of their way to purchase.
It may seem strange that a high price tag means the lingerie is a luxury brand, and being a luxury brand increases the price tag. They go hand-in-hand.
5. Marketing
The cost of marketing is always one deciding factor in pricing their products. La Perla is an Italian luxury fashion that targets the rich.
Any brand that targets the wealthy must advertise and market its products through high-end magazines and websites to be effective.
These marketing avenues can cost La Peral a substantial amount of money. But to get high-paying consumers, the company knows they will need to spend money on marketing.
6. Cost Of Rent
At last count, La Perla has around 150 stores worldwide. Not just any location, though. Since they are marketing to wealthier consumers, their sites have been strategically placed in prime areas.
Obtaining a building to rent in these types of areas will cost any business, which of course, is something that the company accepts as part of its operating expenses.
It is the only way the company can get its targeted customers and keep others away from them. The people who cannot afford the inflated prices are better left to other, more cost-efficient companies.
7. Rarity
Any piece of merchandise that is handmade will not be available in high amounts. This makes the lingerie that people buy exclusive and rare.
Rare pieces of clothing are much more expensive because people are willing to pay more when they know they have something that their neighbor will not be able to have.
Rarity is a coveted aspect of buying items for consumers worldwide. Because of the rarity, they will pay much more to get their hands on them.
8. Style
Women and men love to look good in stylish clothes that look good and feel great. Most clothing that is not luxury is mass-produced and designed to fit all people in one size.
These clothes never fit correctly because they are designed for the general public. La Perla is not your everyday lingerie.
It has been designed to fit snuggly and erotically, which is what high-end buyers expect from their lingerie.
When you spend money on luxury and style, you expect the clothes to fit you like they were specially designed for you. Which, in a way, they are.
9. Personal Interpretation
One thing you need to consider is how you judge something to be expensive or cheap. It is all up to your personal interpretation.
For many people, La Perla is so expensive that it is out of their reach. For others, it is a luxury item that is priced accordingly and worth the investment.
It is up to you and the rest of the consumers who love to buy lingerie to decide if the price is reasonable, bad, or unimportant.
If you look around on the internet, you will find many websites that try and tell you what makes a product too expensive, but it all boils down to you.
If you think something is too expensive, then it is. On the other hand, if you are more than willing to fork over hundreds of dollars for an exotic thong, it is a great buy.
To learn more, you can also read our posts on why LoveShackFancy is so expensive, why Madhappy is so expensive, and why Princess Polly is so expensive.
Conclusion
La Perla is one of the best lingerie makers in the world, and just like all the other high-end clothing makers, they can get away with charging a high price for a great piece of clothing.
The wealthy people targeted for this line of lingerie do not even flinch when paying the prices that are asked for, so who is to say that it is too expensive?