Why Is Snap Fitness So Expensive? (7 Reasons Why)

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Lucas Reynolds

Lucas Reynolds loves playing tennis, golf, and football the most. But really, he'll play any sport as long as it's competitive.

Snap Fitness is not your typical gym. Instead, it is a global workout facility that, unlike other fitness clubs and gym chains, emphasizes developing a community atmosphere.

However, this emphasis on culture and community comes at a high cost – one that may not be suitable for you in terms of financial obligations, lifestyle, and location. Here’s what I’ve discovered about why some people can’t afford the fee of a Snap Fitness gym membership!

Why Is Snap Fitness So Expensive?

1. Established Global Brand

In 2003, Peter Taunton founded Snap Fitness and began franchising in the United States in 2004. In addition, Snap Fitness expanded to locations in Australia and New Zealand in 2009.

Also, it is the world’s leading 24-hour fitness franchise, with 2,500 sites in 24 countries running or under construction.

However, many people are unaware that Snap Fitness is more than simply a gym—it’s a premium brand.

For example, Snap Fitness has demonstrated for decades that it has created an identity that sets it apart from the competition.

Therefore, consumers are prepared to pay more for premium brands with solid identities because they know they will get more value from their purchases than elsewhere.

2. Rapidly Growing Market

According to Global Franchise, the company has won the 2022 Global Franchise Best Fitness Franchise Award.

Deriving something positive from the global pandemic, transforming it into a positive opportunity to re-examine its brand and everything it stands for.

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In the next five years, Snap Fitness hopes to reach 1,500 global locations. This quick expansion, however, comes at a cost to consumers.

For example, the more sites a corporation has, the more expensive each one becomes to acquire.

As a result, it necessitates higher membership prices at each location and raises overall costs for Snap Fitness customers.

3. Value-Added Innovation On Wearable Heart Rate Technology

Wearable heart rate technology has gained popularity recently, and the market is currently flooded with options.

Fitbit, Apple Watch, and Myzone are all examples of wearable heart rate technologies that Snap Fitness facilities suggest.

In the instance of Snap Fitness, the wearable heart rate technology enables the company to provide a service that no other gym can provide.

Naturally, clients are prepared to pay more for this service since it improves the effectiveness and efficiency of their exercises.

4. Personal Training

4. Personal Training

When you get personal training from Snap Fitness, you get more than just someone to assist you with your workout routine.

That said, you get someone who can help you achieve your goals and push yourself in ways you might not have been able to do otherwise.

Personal training sessions not only make it simpler to achieve your fitness objectives and see results faster, but they also lessen the risk of injury by guiding you through exercises.

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Also, these training sessions come at a significantly higher cost than group classes or other workouts, but they can be well worth the investment.

5. Club Enhancement Fee

Snap Fitness’ membership fee is not the only thing that makes this club so pricey, as the corporation also charges a $25 annual “Club Enhancement Fee.

With that, this fee is used to upgrade gym equipment; however, it is an example of a cost-shifting scheme.

For instance, if a corporation wants to raise its pricing but doesn’t want to lose customers, it may try to pass some of its costs on to customers by collecting a smaller fee.

Members, for example, pay a yearly fee of $25 to improve club equipment. Even if they discontinue their membership, these costs are non-refundable.

6. Joining Membership Fee

A Joining Fee is required for account setup when you subscribe to a Snap Fitness membership.

So, when you sign up for an account with Snap Fitness, you must pay an initiation charge per person, which varies by location.

Furthermore, the corporation also charges its customers for an access card, which can cost up to $20 per month per person.

Of course, supplementary payments like this are an additional cost to its subscribers.

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7. Wide Range Of Employees

Snap Fitness has a diverse workforce and annual revenue of $20 million.

However, this is not owing to the high cost of maintaining the company but to the high labor cost of its employees.

That said, Snap Fitness has 2,615 employees and a considerable number of managers and executives, including trainers and customer service representatives.

However, many customers have been put off by the exorbitant membership cost because Snap Fitness costs more than its competitors.

To learn more, you can also read our posts on why Anytime Fitness is so expensive, why Crossfit is so expensive, and why LA Fitness is so expensive.


Being in the health and fitness field, you will undoubtedly come across many franchises that find their way into the industry, including this gym chain.

It is reasonable for the company to upgrade its membership costs due to its well-known global brand name, which distinguishes it from others, especially its rapid growth in franchising.

By all means, Snap Fitness is worth the money because of its original and unique approach to total health and fitness.


  • Lucas Reynolds

    Lucas Reynolds loves playing tennis, golf, and football the most. But really, he'll play any sport as long as it's competitive.

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