America is sprawling with gyms and fitness classes, but in spite of the oversaturation, some gyms still manage to stand out. One of those is LA Fitness.
However, a quick check of LA Fitness’s membership rates might dissuade you. Why is LA Fitness so expensive? I looked into it, and here is what I found!
Why Is LA Fitness So Expensive?
LA Fitness is expensive because it is an established brand. Apart from having a solid tenure and brand equity, LA Fitness boasts of its large and fully packed facilities. Additionally, LA Fitness offers a wide diversity of group classes and top-tier equipment. LA Fitness offers greater accessibility, too, with its numerous franchises.
In case you are interested to learn more about LA Fitness’s branding and the many offerings of LA Fitness that make it so expensive, keep on reading!
1. LA Fitness Is An Established Brand
LA Fitness launched in November 1984. Since its founding, LA Fitness has become a household name in America.
At the least, LA Fitness caters to a million members across its numerous franchises in the United States, Canada, and the United Kingdom.
Further, this staggering number of memberships is why LA Fitness can rely on word-of-mouth marketing. After all, satisfied clients will surely make recommendations.
Such an established brand has proven its value, so LA Fitness can command higher membership rates.
2. LA Fitness Is Available All Over The US, UK, & Canada
LA Fitness has hundreds of branches, most of which can be found in the US, UK, and Canada.
If you relocate or vacation long-term in these areas, you are sure to find an LA Fitness gym near you, which is especially useful if you have LA Fitness’s multi-club membership.
Since LA Fitness offers incredible accessibility and greater value for your membership, it has to make rates expensive.
3. LA Fitness Gyms Are Quite Large
LA fitness gyms are two to five times bigger than most gyms. Additionally, LA Fitness rarely rents space but often has its own buildings made to stay true to the company’s branding.
Naturally, purchasing or renting land and constructing a gym are costly endeavors, even for a brand as big as LA Fitness.
Therefore, LA Fitness has to charge more for its gym memberships to recoup these expenses and make future expansions possible.
4. Utilities & Maintenance Expenses
Since LA Fitness occupies a lot of square footage, it should be no surprise that LA Fitness incurs massive utilities and maintenance expenses.
Also, there is the matter of procuring and retaining enough workers to keep LA Fitness gyms as orderly and sanitary as possible, especially during the COVID-19 era.
Essentially, LA Fitness cannot make this possible without sufficient funds, and that is why memberships are expensive.
5. Numerous Group Fitness Classes
At LA Fitness, you can participate in the numerous group classes that transpire within the vicinity; offering diverse classes ensures that each member can find one that suits them.
That said, members can take part in full-body workouts that target specific body parts like abs, and there are classes for conditioning your body.
Of course, more traditional options like Zumba, cycling, and water workouts are also available. Naturally, these perks and offerings must come at a higher cost.
6. LA Fitness Is Packed With Amenities
To cater to thousands of members and their preferred workouts, LA Fitness has to pack its gym with as many amenities as possible.
For example, most LA Fitness gyms have swimming pools, saunas, steam rooms, basketball courts, tennis courts, and other amenities that address different fitness needs.
Additionally, these places can be used to conduct tournaments for big groups. Also, you can bring guests, although rules may differ depending on the franchise you go to.
Nevertheless, all LA Fitness gyms are packed with multiple amenities, with some having more than others, giving LA Fitness more reason to demand higher fees.
7. LA Fitness Boasts Of Quality Equipment
Since LA Fitness gyms are packed with amenities, it is only natural that they are also packed with equipment. However, this is not just any exercise equipment.
Instead, LA Fitness has a reputation for using top-tier exercise tools and machines in huge numbers, ensuring enough for everyone.
Procuring, maintaining, and eventually replacing this equipment is a cost that most gyms like LA Fitness cannot avoid.
Therefore, to give members the best workout experience possible, LA Fitness has to price membership rates high enough to secure the funds for its equipment.
LA Fitness is a popular fitness gym in the United States with hundreds of franchises locally and internationally.
Additionally, It is believed that LA Fitness has at least a million members, which is a testament to LA Fitness’s excellent services.
Moreover, LA Fitness gyms are incredibly spacious and packed with different amenities that hold a wide variety of group classes.
Along with acquiring the space, maintaining the tools, and providing great customer service, LA Fitness has massive expenses that must be recouped through high membership costs.