Why Is Noom So Expensive? (7 Reasons Why)

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Lucas Reynolds

Lucas Reynolds loves playing tennis, golf, and football the most. But really, he'll play any sport as long as it's competitive.

Have you been looking into food tracker apps and programs to lose weight and have thought about Noom but wondered why Noom is so expensive?

I have been looking into this topic and have discovered several reasons why it’s pricey that you might want to know about before you buy, so read on to learn what I’ve found out!

Why Is Noom So Expensive?

Noom is expensive because it offers real-life coaches that’ll help you, offer personalized advice, and answer any questions you have. Furthermore, Noom has been proven to help people lose weight, so you’re paying for the effectiveness of the app. Noom focuses on the physiological aspects of food behaviors, so you’re getting an education.

Are you looking for additional reasons why Noom is so expensive or want to know more in-depth information? If so, keep reading below to find out more about them!

1. Noom Has The Most Accurate Food Calorie Database

Noom is so expensive because it contains the most accurate food calorie database compared to other fitness and health apps.

Therefore, you’re not only paying to have access to just any food calorie database, but you’re paying for access to one of the most accurate, if not the most accurate, available.

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2. Personalized Coaching

Noom has a real coach there to help guide you through the weight loss process, and this personalized coaching is what you’re paying for that adds a lot of expense to the program.

Furthermore, these coaches give you feedback that has been personalized for you based on your eating habits and goals.

Also, you can ask your coach any question you have, and they are there to help you, support you, and give you advice, so it’s all built into the higher price of Noom.

3. Noom Is Shown To Help People Lose Weight

Unlike some apps and programs out there, Noom has been shown to help people lose weight, with a study finding that 77% of users lost weight over two years.

However, it’s important to note that the results were self-reported, so it’s going off the honesty method, but it’s promising that Noom is helping people lose weight.

4. Noom Helps People Understand Their Eating Habits

4. Noom Helps People Understand Their Eating Habits

Noom is expensive because it’s not just an app that tells you what you should eat or shouldn’t eat, but it goes into deeper details about food choices and healthy food choices.

Therefore, with Noom, you are gaining an education instead of just being told what to do, and this educational aspect is factored into the price.

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5. Noom Is Focused On Long-Term Weight Loss Solutions

What Noom focuses on is a more long-term weight loss solution, which comes through the educational components of the app, and because it’s long-term, it’s going to be more expensive.

For example, Noom gives you tools to teach you about awareness of bad and good foods, offers you knowledge and advice, and gives you the ability to have a healthy relationship with food.

Furthermore, learning the principles required for sustained weight loss is part of what you’re paying for when signing up for Noom.

6. You’ve Chosen The Wrong Noom Subscription Plan

One thing about Noom is that there are different subscription plans available that you can choose from, but choosing the wrong plan can be costly and end up becoming more expensive.

To illustrate, you can choose the auto-renew yearly subscription plan for $199, but you can select an auto-renew monthly plan that’s $60 per month.

That said, if you pay month-to-month for Noom, you’re going to pay significantly higher costs for the weight loss app than if you’d just pay for the year upfront.

7. Social Element To Noom

There is a social element to Noom that you’re paying for, and it’s one of the reasons why it’s so expensive since you can talk to other users in the community and even group chat with them!

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Additionally, you will be able to meet people in real life through the app if you want.

Moreover, people in the Noom community are there to support one another, so it’s a very social and interactive app.

To learn more, you can also read our posts on why LA Fitness is so expensive, why Lifetime Fitness is so expensive, and why Anytime Fitness is so expensive.


Noom is one of the most popular weight loss programs and apps, but it’s expensive because it contains the most accurate food calorie database.

Additionally, you have real coaches who support you, cheer you on, answer questions, and give you personalized advice, which is built into the price of using Noom.

Furthermore, Noom has various subscription plans available, and if you get anything other than the yearly auto-renewal subscription, you will be paying more money to use Noom!


  • Lucas Reynolds

    Lucas Reynolds loves playing tennis, golf, and football the most. But really, he'll play any sport as long as it's competitive.

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