Why Is Sherwin Williams Paint So Expensive? (9 Reasons Why)

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Brandon Porter

Brandon Porter is an architectural draftsman of 25 years and a self-proclaimed handyman. He loves renovating homes and making them his own, whether it's fixing up the plumbing or painting the walls.

Sherwin Williams paint is a quality product that has stood the test of time. Pro painters and the HGTV cable program swear by it. The business was established in 1866 and has a long history of high ratings and customer satisfaction. 

If you have been comparing paint prices and have noticed Sherwin Williams is more expensive than most, let’s find out why. Here is what I found out.

Why Is Sherwin Williams So Expensive?


1. Innovation Improves Quality

Over the years, Sherwin Williams has been an innovator in the paint industry. Their legendary quality makes them the brand of choice, regardless of the higher price.

They were the first company to sell mixed paints. Sherwin Williams created the landmark product Kem-Tone paint, and this paint was the first water-based fast-drying paint. 

Over the years, the company has devoted millions of dollars to research and development to make the best quality product. Some of the cost of innovation is passed on to the consumer. 

Other brands do not spend money researching how to create a quality product. It is because of this that Sherwin William’s prices are significantly higher. 

2. Wide Range of Options

Sherwin Williams offers a wide range of quality paints and 1,700 colors to choose from. They cater to everyone’s personal taste and their need to express their creativity with products that last.

Some of the paints offered by Sherwin Williams are:

  • Emerald Interior 
  • Emerald Designer Edition
  • SuperPaint 
  • Duration
  • Cashmere
  • Captivate

They also have Emerald Exterior, Emerald Rain Refresh, and other specialty paints. They have a unique and outstanding collection of different colors and types. 

Paint with higher volume is generally more expensive. However, it is worth it to have the coverage and volume solids that it offers. 

3. Volume Solids

Paints with higher volume and substantial percentages are usually higher in quality: the more pigment and binder, the better the overall coverage. 

Volume solids of paint consist of:

  • Binder
  • Solvent
  • Pigment 
  • Additives
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For example, Sherwin William’s Emerald paints have high volume solids, providing ultimate coverage. Sherwin Williams paint has higher volume solids than any other paint brand.  

Volume solids equal the percentage of the total volume. Paint volume solids can vary depending on the paint you are working with and its purpose. 

4. Low VOCs

Volatile organic compounds are harmful chemicals. If you inhale them, you could experience:

  • ENT irritation
  • Dizziness and headache
  • Difficulty breathing
  • Nausea
  • Damage to the nervous system

VOCs are so strong that they can remain in the air up to six months after painting. When VOCs are released into the outside air, the chemicals can produce ozone pollution, which causes global warming.

VOCs are often added to paint for better freeze-thaw resistance and come as gases from liquids that evaporate during the paint drying process. VOCs can be harmful to your health.  

Sherwin Williams takes care to make sure that VOCs are not an issue for their customers. The last thing the company chooses is to cause harm to their customers through the use of their paints.

All Sherwin William’s paint lines are low in VOCs. The Eco Select line has zero VOCs. They comply with the United States government’s restrictions on VOCs. 

5. A Pop of Color

A Pop of Color

Sherwin Williams is an expert when it comes to color variety. Any color you are looking for, you will find it at Sherwin Williams: 

  • Pink Flamingo 
  • Blue Plate
  • Obstinate Orange
  • Greenbelt
  • Honey-Bees
  • Passionate Purple
  • Cottage Cream
  • Blackberry

There are so many color options at Sherwin Williams, and you will have a lot of fun picking them out. They do not slouch when it comes to painting, variety, and color swatches.  

The colors are so versatile that there is a color option for every situation. You can effortlessly discover a shade to match your home office furniture that will also look marvelous in your bedroom.

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6. Research And Development

Sherwin Williams is expensive because it takes a lot of research and development to create their products. The result of the study is a better-quality product with longer-lasting paint. 

Sherwin Williams has been the best in the business for a long time, and they must work diligently to live up to their reputation. 

They produce high-quality paint formulations that require time and money. The company is interested not only in making their paint top-notch, but they also want to make a solid buck.  

Research is heavily focused on product technology and formula accuracy. Commercialization engineering ensures product performance and overall consistency.  

Sherwin and Williams is more concerned with consumer satisfaction than any other brand. The extensive amount of research and development drives up the cost of the product. 

7. Top Quality 

Lower-quality paints typically require more than one coat, unlike Sherwin Williams, which only needs one coat to provide a gorgeous finish worthy of being featured on HGTV. 

Because the cheaper products do not allow for a long-lasting finish, you will spend more money on more affordable products. Less expensive products, such as one coat coverage, do not yield the same result. 

Sherwin Williams paint may cost anywhere from $40 to $100 a gallon. Emerald, for example, ranges from $80 to $106 per gallon. Emerald paint is one of the finest quality paints you can find.  

The Emerald Interior Acrylic Latex has many advantages: 

  • Great color
  • It prevents stains from penetrating
  • Resists water streaking
  • Innovative stain-blocking technology
  • Antimicrobial properties

Emerald may be the most popular Sherwin-Williams paint available. As the old saying goes, you get what you pay for, and with Sherwin Williams, it is no different. 

8. Sherwin Willams And HGTV

HGTV is popular for its fixer-upper shows and its extraordinary DIY advice. The home improvement channel has brought Sherwin Williams a lot of brand recognition and business. 

They have a specific line of colors that you can purchase, or you can have it mixed at your local Sherwin-Williams store, where you can have your paint tinted to any HGSW colors. 

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Some of the popular colors include: 

  • Maison Blanche
  • Oyster Bar
  • Rose Colored

Along with these colors, Sherwin Williams offers coordinating colors to go with them and can show you pictures of a finished room or a completed room. 

On their website, you can use the app called ColorSnap to see the finished product with your choice of colors. 

9. Ease Of Cleaning

You can clean Sherwin Williams paint easily, and it dries clean with no stickiness, unlike some other types of paint. 

Sherwin Williams paints can be used on:

  • Hard surfaces
  • Metal
  • Wood

The stains do not penetrate the wall, and most stains will wipe clean with soap and water. Sherwin Williams Duration Home Interior Latex paint collection is substantial and can be scrubbed easily. 

Sherwin Williams paints provide an ultra-smooth finish that is very strong and durable. Their paint will not fade, crack, peel, or chip. 

The paint will keep its original touch-up for five years. The corporation offers a ten-year warranty on all of its paints, even though it is probably unnecessary. 

To learn more, you can also read our posts on why Lovesac is so expensive, why Festool is so expensive, and why lamp shades are so expensive.

Conclusion

Sherwin Williams is renowned for excellence in the paint industry due to its extensive research and development, variety of colors, and the power of television’s home improvement giant, HGTV. 

Their top-quality paint is expensive for all these reasons, but when it comes to quality, you typically get what you pay for. 

Author

  • Brandon Porter is an architectural draftsman of 25 years and a self-proclaimed handyman. He loves renovating homes and making them his own, whether it's fixing up the plumbing or painting the walls.

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