Why Is Bumble So Expensive? (11 Reasons Why)

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Isabelle O'Gallagher

Isabelle O'Gallagher is a personal development and relationship expert who has consulted for some of the biggest companies in America.

People who know anything about dating apps know that Bumble is one of the top dating apps worldwide. While Bumble is free to use, it offers paid add-ons like Bumble Premium to enhance the user’s overall experience on the app.

If you checked out the price of Bumble Premium, you might be wondering why Bumble is so expensive. I did the research, and here is what I discovered!

Why Is Bumble So Expensive?

Bumble Premium is expensive because users have access to advanced filters, the Spotlight, the Beeline, and the ability to return to left swipes. Also, most Bumble users have the free version, driving up the price. Lastly, Bumble is costly because it is a popular platform, so users know there are high chances of meeting someone.

Are you curious to learn more about what aspects can affect the price of Bumble? I compiled a list of factors below, so read on!

1. Bumble Does Not Make Money Through Ads

Firstly, a notable reason why Bumble is expensive is that Bumble does not earn money through ads.

Usually, most apps and websites make money through ads, but Bumble does not rely on ads to create money.

Instead, Bumble has created Bumble Premium to offer users more features to use on the app.  So, Bumble has to make Bumble Premium expensive to make a profit from developing Bumble.

2. Bumble Is Popular

Another huge reason why Bumble costs so much is that Bumble is popular. So, despite the number of dating apps available, Bumble remains prevalent.

Since Bumble is popular, more people will be on the app, which increases your chances of making a new friend or planning a date.

Therefore, paid add-ons like Bumble Premium can be expensive due to the traffic Bumble has as an app.

For instance, getting a feature like Bumble Premium makes you more visible to the other users, making your account more likely to get matches.

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So, since your account is more likely to get a match, Bumble can charge higher fees.

3. Access To Beeline

Beeline is a part of Bumble that Premium users have access to, allowing them to look at who swiped right on their profiles. That said, people who are in your Beeline will be called “admirers.”

Typically, the main benefit of access to the Beeline is seeing people who like you immediately.

That way, you do not have to keep swiping until you get a match since you can see all your potential matches to get an immediate match.

Moreover, the Beeline can work as a confidence boost for many users. Further, looking at their “admirers” can help them feel prouder about themselves.

Naturally, these advanced features contribute to the high price Bumble charges users.

4. Rematch With Expired Matches

Another unique benefit that Bumble Premium users can get is that they can match with expired matches again.

With Bumble, a person has to message the other to retain the match, or else the match will expire and disappear after 24 hours.

However, it is essential to note that if this is an opposite-sex match, men cannot try to match with the woman again if the woman did not send a message first.

Moreover, you can only rematch with people you did not send the first message to.

Therefore, because users can access features not available on the free version of Bumble, the company can charge more for its premium services.

5. Spotlight Once A Week

5. Spotlight Once A Week

If you really want to be found by a lot of people on Bumble, another feature that makes Bumble Premium expensive is the Spotlight.

That said, this Spotlight feature allows users to be one of the first people to be viewed on the Bumble stack for 30 minutes.

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So, since you receive immediate attention on the app, you are more likely to match with someone, driving up the price Bumble charges.

6. Marketing

Marketing is one of the main reasons Bumble can charge high prices for its add-on features. Like other companies, Bumble must advertise to attract more users to the platform.

Typically, Bumble’s marketing techniques can convince some of its users to pay for Bumble Premium.

For instance, Bumble markets itself as an app that you can use to get a date or make new friends.

So, while the actual process of making a successful match will lay in your hands, Bumble sells the idea of love and friendship to its audience.

7. Travel Mode

Another great feature that you get to access by paying for Bumble is Travel Mode. With Travel Mode, you can start appearing in people’s decks up to a week before you enter a new area.

That said, this is excellent if you will only be in a new area for a short way. That way, you can start networking and making plans before arriving at your destination.

8. Go Back On Left Swipes

If you have used Bumble for a while, you know that accidentally swiping left on someone you thought was interesting can be a pain.

Further, if you use the free version of Bumble, you are unable to go back and few anyone you swiped left on in the past.

Luckily, Bumble offers Bumble Premium to let you reverse your mistake.

Moreover, Bumble Premium allows users to backtrack their swipes. That way, users can find a match they accidentally missed out on and swipe right.

9. Extend Time With Matches

Normally, the initial parts of a Bumble chat will involve the users having to reply to each other within 24 hours. However, if a user accidentally forgets to respond, the match will disappear.

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Therefore, Bumble created a feature for Premium users to extend their time with matches.

To do so, users will simply click “extend” to add an extra 24 hours to the timer, making this an excellent option for busier people.

Naturally, people are willing to pay more for convenient features like the extended-time feature Bumble offers.

10. Unlimited Swipes

So far, how many free right swipes Bumble lets you have is unknown, but Bumble tends to set people on a limit of 24 hours once the user starts to like too many people.

However, Bumble Premium allows users to have unlimited swipes, which is why Bumble is expensive.

11. Access To Advanced Filters

Finally, one of the features you get access to when you pay or Bumble is advanced filters.

That said, advanced filters allow you to tailor your search based on your preferences, making it easier to find someone you are compatible with.

Therefore, the advanced filters contribute to the cost of Bumble because you are more likely to match with someone compatible with you.

To learn more, you can also read our posts on why OkCupid is so expensive, why Tinder Gold is so Expensive, and why dating is so hard for guys.


Generally, Bumble is expensive because the app is free for anyone to download and use the basic features.

Moreover, Bumble Premium is a feature Bumble offers to earn since the company does not make much money from ads.

Plus, Bumble Premium is excellent for people who want advanced features from Bumble.

For example, some features Bumble Premium offers are unlimited swipes, travel mode, advanced filters, and more.


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