What do you think of when you hear the brand Vineyard Vines? Do you think of the preppy style offered by a high-end clothing company? If so, you probably have never paid attention to Vineyard Vines’ hefty price tag.
Vineyard Vines is a leading brand in the preppy clothing industry, specializing in sophisticated and classic styles. Here’s what I’ve discovered about why Vineyard clothing is at a sky-high price!
Why Is Vineyard Vines So Expensive?
1. Exclusive High-End Brand
Vineyard Vines may be expensive, but it is also exclusive and high-end.
Essentially, it’s not just a brand you can pick up at any store—it’s a brand that people who wear the clothing typically portray a particular image of wealth and luxury.
Vineyard clothing has been worn by high-profile celebrities such as Emma Roberts, Jessica Alba, and Priyanka Chopra, reflecting the brand’s reputation.
So, when you buy Vineyard Vines clothing, you’re investing in a lifestyle built on celebrity endorsements and paying extra because of the brand name!
2. Variety Of Clothing
Some of the brand’s techniques for offering a wide range of clothing include limited editions, collection products, and new arrivals.
That said, these garments are manufactured regularly, with distinctive designs that can only be purchased within a specified period.
Furthermore, something new is always arriving at Vineyard Vines stores and online—there is no end to the number of alternatives for customers seeking new additions to their wardrobe!
This method allows Vineyard Vines to keep people interested in its products while maintaining its exclusivity at a higher cost.
3. Fashion Forward Lifestyle Clothing
Founded in 1998 by Shep and Ian Murray, Vineyard Vines has made it its aim to supply consumers with a selection of products that would make them “feel good all day long.”
Furthermore, the authentic brand guarantees that customers will never have to trade quality for cheap when purchasing at Vineyard Vines.
So, why are the prices so exorbitant? The answer is found in the brand’s authenticity and lifestyle branding.
With that, the company takes pride in staying true to its clients’ lifestyles, as evidenced by its phrase “the original preppy brand.”
4. Sales Tax
A sales tax is a tax imposed on goods and services, typically estimated as a percentage of the purchase price and collected by the vendor.
According to the company’s website, this sales tax is collected in some areas, including New York and Massachusetts, where Vineyard Vines’ headquarters are located.
As a result, when buying Vineyard Vines clothes, this additional cost can add up—and it’s not negligible for customers who are used to receiving discounts on their purchases.
5. Manufactured In Queens, New York
Vineyard Vines is headquartered in Connecticut and manufactures its products in Queens, New York—both costly commercial locations.
That said, the Murray brothers chose the Upper East Side of New York as their permanent home base and were keen to make the location a true community hangout.
Also, it’s worth noting that many consumers perceive “created in America” products to be more valuable and expensive than those made overseas.
6. Market Growth
According to Boston Magazine, this clothing brand’s sales had topped $1 million within three years.
Also, Vineyard Vines continues to grow, with approximately 100 locations across the United States.
As you can see, the corporation has extended its market by opening up shops in new regions, particularly internationally, where it has many loyal clients.
Further, one of the primary reasons for its success and growth is the company’s drive and passion, which has employees wholly committed to the brand’s lifestyle.
As the brand’s market share expands, it opens additional stores and extends its product offerings.
But, in addition, it has induced inflation in its products, which is passed on to consumers.
7. Brand Messaging
Murray Brothers’ success relies on efficiently communicating the brand’s personality through the trademark smiling pink whale, engaging designs, relatable marketing, and the product itself.
Also, one thing Vineyard Vines does better than other brands is listen to the customer’s voice – the people who define the brand.
Customers are involved and connected, frequently putting in product and design ideas and posting photographs of their “happy life” on social media.
Therefore, this dynamic client base innovation increases its approach to social media platforms, leading to higher labor costs and an increase in its apparel lines.
Vineyard Vines is a fashion clothing line many people desire, but few can afford. However, the products are of exceptional quality, but the prices are much higher.
Many individuals pay the price not only for the character but also for the exclusivity of the name, the range of clothing options, and its everyday feel-good style.
Overall, it is a clothing brand that will not go out of style anytime soon, and people will likely continue to buy it for years to come.