American luxury fashion label Fear of God has been creating timelines apparel since 2013. Today, Fear of God is considered an influential brand in contemporary fashion culture.
If you are a fan of Fear of God, you must be familiar with its pricing and might have even wondered why Fear of God is so expensive. I looked into it, and here is what I found!
Why Is Fear Of God So Expensive?
Fear of God is expensive because it is a luxury streetwear brand patronized by public figures in the entertainment industry. Fear of God targets more sophisticated consumers and entices them with high-quality fabric and interesting silhouettes of the apparel. Additionally, Fear of God apparel is often made in collaboration with famous brands.
If you want to learn more about the quality of Fear of God apparel and how celebrity associations, brand collaborations, and marketing make Fear of God expensive, keep on reading!
1. Fear Of God Uses High-Quality Fabrics
Fear of God is known for using high-quality fabrics, from its tank tops and jackets to its pants and dresses.
One of the first things consumers notice when wearing Fear of God apparel is the feel of the fabric on their skin, which promotes comfort and inspires confidence.
Naturally, high-quality fabrics are more expensive to acquire and work with, which is one reason Fear of God apparel fetches a high price.
2. Fear Of God Constructs Its Apparel Well
Fear of God’s silhouettes may be simple, but how the clothes are constructed is incredibly sturdy and precise.
Further, such fine cuts and stitches make Fear of God’s apparel less prone to wear and tear after washing. In fact, you can rely on Fear of God apparel to last for many years.
Therefore, since Fear of God is a valuable investment in your wardrobe, the company can command higher prices for its products.
3. Fear Of God Targets Sophisticated Consumers
Fear of God’s target market is not the general masses. Like most luxury streetwear brands, Fear of God is marketed toward sophisticated consumers with money to spare.
So, since money is not likely an issue with Fear of God’s target market, the brand is more comfortable selling its apparel with heftier price tags.
4. Fear Of God Is Popular In The Entertainment Industry
Fear of God is relatively new to the industry, especially if you compare Fear of God to other popular brands like Supreme, Adidas, Louis Vuitton, and Lacoste.
Despite this, Fear of God has garnered the support of major Hollywood celebrities like Kanye West, Justin Bieber, Gigi Hadid, and Kim Kardashian.
So, with celebrities being spotted in Fear of God apparel, more and more people are flocking Fear of God to keep up with celebrity trends.
As a result of increasing demands, Fear of God can charge more for its products.
5. Fear Of God Is A Combination Of Luxury And Streetwear
Fear of God may primarily be streetwear, but it is also a luxury brand. Technically, a luxury brand will betray its nature if it is not expensive.
Furthermore, luxury streetwear is one of the hottest trends today, but Fear of God’s offerings fit a niche market that sets it apart from more established brands like Adidas and Nike.
Given Fear of God’s unique positioning in the fashion industry, the company has to place heftier price tags on its apparel to stay true to its brand.
6. Fear Of God Is Shipped All Over The World
Fear of God has a following across the globe.
That said, when Fear of God ships to consumers in other countries, shipping fees, and tariffs can significantly increase product prices.
Also, the COVID-19 pandemic has strained shipments around the world. With ports congested, oil prices rising, and passages blocked, shipping is more costly today.
Therefore, to cover the costs of shipping apparel, Fear of God has to charge more for its products.
7. Fear Of God Collaborates With Big Brands
Fear of God collaborates with a lot of big brands, including Vans, Nike, and Adidas. Naturally, major collaborations like these give brands a chance to increase their prices.
Generally, this is because of increased brand exposure and the added value to the products. However, these cannot be achieved without making huge investments first.
After all, creating and marketing a new product costs a lot of money. Fear of God can only recoup its investment by increasing the price of collaboration products.
Fear of God is one of the most in-demand luxury streetwear brands today. Apart from having great style, Fear of God consistently provides high-quality apparel for men and women.
Additionally, Fear of God has many celebrity supporters. These unplanned endorsements increase Fear of God’s exposure and, therefore, the demands for its products.
Furthermore, Fear of God collaborations with major brands, covering the expenses of these collaborations, and meeting market demands make Fear of God’s apparel expensive.