Why Are Octonauts Toys So Expensive? (7 Reasons Why)

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Oberon Copeland

Oberon Copeland is a graduate of Southern Illinois University Carbondale, with a degree in economics and HR.

Nothing can be more adorable than an animated show that features underwater animals taking on exciting adventures. With this premise, it is no wonder why Octonauts is a big hit.

Naturally, Octonauts toys came out, and while children were thrilled, parents were astounded by the price; so why are Octonauts toys so expensive? Here is what I found!

Why Are Octonauts Toys So Expensive?

Octonauts toys are expensive because it’s one of the most popular kid’s shows worldwide. With Octonauts’ immense popularity comes a great demand for merchandise. Several well-known brands produce Octonauts toys, and most are sold as durable limited edition goods. With supplies being lower than demands, Octonauts are naturally expensive.

If you are interested in learning more about how the popularity of Octonauts influences the toys’ selling price and why Octonauts toys are in short supply, keep reading!

1. Octonauts Is Incredibly Popular

While there are a lot of aesthetically-pleasing kid’s shows with interesting plots, Octonauts stands out for having a great ensemble of characters and promoting timely lessons.

Also, Octonauts was so popular that it ran for four seasons. Today, Octonauts has a spinoff show called Above & Beyond, which expands the world that Octonauts characters dwell in.

When a show is as popular as Octonauts, it is only natural that the Octonauts brand itself and the toy companies that produce Octonauts toys sell them at a higher price.

Additionally, Octonauts appeal to children, which is a broad demographic that generates billions of sales annually.

Therefore, manufacturers are sure that Octonauts toys will sell, making it less risky to place hefty price tags on Octonauts toys.

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2. Octonauts Toys Are In High Demand

Octonauts has a massive following, and this following is composed of children demanding to have Octonauts toys.

Also, it is not only parents that are gifting children with Octonauts toys, but also doting grandparents, aunts, godfathers, and friends.

Furthermore, Octonauts features several main and side characters, making repeat purchases of Octonauts toys more likely.

So, with children aiming to collect Octonauts toys and family members scrambling to purchase them, demands for Octonauts toys continue to rise, and so do their prices.

3. Octonauts Toys Represent Educational Material

Octonauts is an educational show that teaches children about the marine world and how underwater creatures interact in different ecosystems.

Additionally, Octonauts is produced with the help of marine biologists, and it is through them, that children glean credible information about animals and nature.

Moreover, educational content that focuses on timely issues gives shows like Octonauts higher value than others.

Consequently, Octonauts toys are viewed as instruments for entertainment and meaningful and reliable information.

Further, Octonauts and toy companies understand the value that Octonauts toys bring to the market, which drives up the cost of Octonauts toys.

4. Octonauts Produce Limited Edition Toys

Octonauts toys are never mass-produced. Instead, most Octonauts toys in the market are limited editions distributed only in specific locations.

Moreover, Octonauts toys are often designed to be collectibles. So, after acquiring Captain Barnacles, Shellington, Dashi, Kazi, and the rest of the gang, you have to buy the Gups.

That said, Gups are the underwater vehicles that the Octonauts use to get around during their adventures.

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Further, a quick search in toy stores and online forums will show you that Octonauts toys are not only difficult to find since some items like Dashi Dog are considered unobtainable.

Now and then, the status of Octonauts toys changes, and completing the collection could become possible again, but only at a staggeringly high price.

5. Octonauts Toys Are Made With High-Quality Materials

5. Octonauts Toys Are Made With High-Quality Materials

Octonaut toys are produced with finer and more durable materials than those used for typical toys. Typically, Octonauts toys are made of top-grade plush, cotton, and fabrics.

Apart from using better materials, Octonauts are also assembled with incredible meticulousness and skill, which improves the appearance and longevity of the toys.

Given the quality of Octonauts toys, consumers are confident that Octonauts toys can last for five years or longer with minimal usage and correct care.

Also, since Octonauts toys can easily outperform other toys in terms of aesthetic, form, and sturdiness, it is no wonder why they are priced much higher.

6. Octonauts Toys Come In Varieties With Intricate Details

While Octonauts toys are released as limited edition goods, varieties in colors, designs, and accessories do exist.

That said, these varieties are possible because Octonauts toys are produced by several toy companies looking to make large profits from this merchandise.

Additionally, varieties are what make collecting Octonauts toys more interesting.

So, with more intricately designed toys and accessories to gather, children and adults alike get more enthusiastic about beating other consumers to their desired Octonauts toys.

Moreover, since Octonauts toys are pricey, the race to buy them becomes tougher and more satisfying. Consequently, this experience validates the high cost of Octonauts toys.

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7. Multiple Brands Distribute Octonauts Toys

As previously mentioned, multiple brands are responsible for manufacturing and distributing Octonauts toys.

Nevertheless, some of these brands are more popular and well-established than others.

As such, carrying such prestige gives these brands more freedom to sell Octonauts at a high price.

Furthermore, some brands allow you to enjoy better warranties and perks with your Octonauts toys.

However, these added perks are not without a price. If you want them, you have to be prepared to pay for more expensive Octonauts toys.

To learn more, you can also read our posts on why Nendoroids are so expensive, why Squishmallows are so expensive, and why model trains are so expensive.


Octonauts toys are inspired by the international hit show Octonauts and its spinoff, Above & Beyond, making Octonauts toys a wildly popular commodity.

Currently, Octonauts toys are being sold in limited editions, which creates a huge gap between the supply and demand of Octonauts toys worldwide.

Moreover, collecting all Octonauts toys is so difficult that it takes people several years to do it. Nevertheless, this only spurs people’s enthusiasm for Octonauts toys.

So, when you consider factors alongside the high-quality materials and intricate designs that go into making Octonauts toys, it makes perfect sense why Octonauts toys are expensive.


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