Tory Burch is considered a luxury brand, featuring a wide range of products, from handbags and shoes to sportswear and home décor.
Of course, luxury items come with a luxury price tag. Tory Burch is known for being one of the most expensive brands outside couture designers. Keep reading to find out exactly why TB is so pricey.
Why Is Tory Burch So Expensive?
1. Range Of Products
As we mentioned, Tory Burch, as a brand, covers a lot of territory as far as products go. As a brand, Tory Burch has entered quite a few product markets.
Here are just some of the markets that Tory Burch has taken by storm:
- Athletic shoes
- Casual footwear
- Evening footwear
- Serving pieces
- Women’s ready-to-wear clothing
This isn’t even a complete list of products offered by Tory Burch, but just a snippet of what’s available. To have quality products in this many markets means everything comes with a heavy price tag.
2. Recognizable Brand
Let’s be honest. Lots of people purchase items because the logo is easy to recognize. For many, the logo itself is worth the price.
Tory Burch’s products are always unmistakably Tory Burch. While some styles have a more subtle logo, others are emblazoned with the signature T from top to bottom.
For example, the beach towels are covered top to bottom in Ts. There’s no question where these towels came from.
Some handbags are similar, with big and bold logos on the outside. Others, however, have a small branded emblem that isn’t nearly as noticeable on the outside.
So the choice is up to the consumer as far as how much Tory Burch you want to display, but you’re still paying for that logo regardless.
3. Quality Materials
As expensive as Tory Burch is, you can at least sleep easy after your purchase, knowing you made a good one. The quality of materials used is top-notch.
Consumers can expect their Tory Burch handbags to be made from real Nappa leather, authentic suede, and embellished with gold accessories.
Clothing from Tory Burch is well made from fabric that not only looks great but also feels great. That’s a hard combination to find in the world of fashion.
Across the board, Tory Burch products are made from the best products available, which is another reason they are so expensive.
4. It’s Traditional
Unlike some designers, Tory Burch styles are always fairly traditional. This appeals to a wide range of consumers, most willing to pay for classic designs.
While many high-end designers in the same market are trying to be the next big thing or create cutting-edge designs that don’t appeal to everyone, Tory Burch is doing the opposite.
There’s nothing in Tory Burch collections that’s too far outside the box or that strays too far from the norm.
Tory Burch designs are on trend yet still maintain the classic vibe that so many people are still looking for.
There’s such a big market for people wanting to find simple, classic styles with a hint of modern edge.
For instance, much of this year’s ready-to-wear collection was inspired by tennis. So many of the designs kept the original silhouette of tennis gear, like dresses and skirts or even polo shirts.
But, the designs added just a touch of modern with athletic stripes and trending colors. Nothing too crazy, but enough to keep the clothing fresh.
This idea makes Tory Burch products popular and, of course, allows the brand to charge a premium for this traditional meets modern styling.
5. A Brand That Gives Back
As a brand and a genuinely kind human, Tory Burch partners with many different charitable organizations, including her own, The Tory Burch Foundation.
Tory Burch’s organization provides funding to female entrepreneurs and fuels the #EmpoweringWomen movement.
In addition to this cause, The Tory Burch Foundation also participates in events like the Embrace Ambition Summit.
This was a “global initiative” started by the brand in 2017 to “address the double standard around ambition, challenges stereotypes and unconscious bias on race, gender, and sexuality.”
While Tory Burch products are expensive, consumers can feel better about purchasing a $600 dress, knowing that they’re supporting a good cause in the process.
This reason has two different layers. First, the Tory Burch brand works with many big-name celebrities as models and ambassadors.
Tory Burch has used celebrity endorsements in years past, just like many other brands. Tory Burch works with well-known models from all over the world.
With today’s marketing shift towards influencers and brand ambassadors, Tory Burch has enlisted celebrities to appear in their digital marketing campaigns and promote the brand on social media.
Sydney Sweeney, best known for playing Cassie Howard on Euphoria, was named Tory Burch’s newest global brand ambassador.
In addition to working with famous people as models and ambassadors, Tory Burch has a huge following of celebrity fans.
At Tory Burch’s fashion shows, the front row is usually lined with some of the world’s most recognizable faces.
Also, celebrities are often spotted out and about wearing, or carrying, Tory Burch. Here are just a few of the many A-listers that the paparazzi have caught in Tory Burch:
- Mindy Kaling
- Kate Middleton
- Kerry Washington
- Emily Blunt
- Emmy Rossum
- Jessica Alba
Any time celebrities are involved, you can expect a big price tag. Everyone wants to live that lifestyle of the rich and the famous, and wearing Tory Burch is one way to do it.
7. Products That Last
We’ve already established that Tory Burch doesn’t skimp on the quality of materials used in all of her products.
Everything, from swimwear to shoes, handbags to dishes, is made from top-quality materials. This leads right into our seventh reason on the list- Tory Burch products last.
When you purchase one of her handbags, it’s an investment. You won’t need to get another one for a very long time.
This goes for any products in the Tory Burch collection. Not only are they made to last, but they’re also designed to never go out of style.
Because the clothing and home collection are both designed to be timeless and classic, they’ll likely be in style for quite some time, too.
Products that have longevity, both in the way they’re crafted and designed, meaning you’ll only need to purchase them once, so brands like Tory Burch can charge a premium.
8. Work Environment
Tory Burch has a reputation for treating its employees well. Positions at Tory Burch are coveted, including sales associates at the brick-and-mortar stores and high-level executives.
Everyone within the company speaks very highly of the company. As you probably already know, the internet is full of leaked stories from employees of big-name brands.
But you won’t find Tory Burch on any of these lists. Those that have spoken out about working for the company have nothing but great things to say.
However, running a company of this size and keeping everyone happy, especially in this day and age, takes a lot of money. Hence the expensiveness.
There’s a lot to be said about companies charging more for their products because they look good. High prices actually drive sales.
That whole idea of “keeping up with the Joneses” is very much alive and well, and allows companies like Tory Burch to continue to sell their products at a higher price point.
In short, there’s a large population of people who very much appreciate material things, and the more they pay, the better it looks.
10. Target Audience
There are two types of people Tory Burch is marketing to- those that can afford it and those that can’t. Easy enough, right?
Allow me to explain. Celebrities and wealthy people love Tory Burch for its looks and the actual styles they sell. The price doesn’t matter. In fact, for most of these people, it’s not even that expensive.
But then there are the people who can’t afford to buy Tory Burch products regularly. So when they’re looking to splurge, a “luxury” brand like Tory Burch seems like a real treat.
Between the two target audiences, Tory Burch is marketing to quite a large population, so they’re able to markup their products to not quite Gucci prices, but still more pricey than Target.
11. Supply And Demand
Possibly the most logical reason for why Tory Burch is so expensive is simply because they can charge that much for their products.
All of the reasons above boil down to this one final point. People are buying Tory Burch, so they’ll continue to sell it for the current prices.
Tory Burch is a luxury brand that’s known for classic fashions, handbags, and even things for the home. But, these products are expensive.
However, the above reasons explain why Tory Burch as a brand is so expensive, but why the products are also well worth the big price tag.