Why Are Beats So Expensive? (11 Reasons Why)

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Fletcher Crawford

Fletcher Crawford is a 20-year veteran of the electrical engineering field. He has worked on everything from Linux systems to Apple products, and is passionate about technology.

Are you also an audiophile and a fan of listening to music using headphones anywhere? Then, you might have a pair of Beats or have known about them.

Beats are popularly known as expensive headphones but are you familiar with why they have become so pricey? If so, then join me in discovering more about Beats!

Why Are Beats So Expensive?

1. Beats’ Designs Are Attractive

Beats Electronics has completely dominated the music industry, and it’s obvious to see why.

Also, Beats focuses on bright, fashionable headphones that are as much fashion items as audio equipment. Of course, people love the design of Beats as it looks attractive.

As a result, for many, Beats symbolize a fashion trend that outweighs the rest of the headphone business, and people are ready to pay the price.

2. Beats Have Quality Performance

Beats headphones are elegant and great looking, and they look like accessories.

In addition, Beat models have enhanced audio presentation to better suit neutral ears while preserving their tremendous bass.

So, when the digital form of a song is converted back into actual vibrations by your headphones or speakers, Beats will modify them in a manner designed to sound pleasant to your ears.

3. Beats Headphones Are In Demand

Beats headphones have been in demand since they first came out, especially when Apple acquired Beats.

Of course, people trust Beats even more to provide quality headphones that will meet the demands and requirements of consumers.

As a result, Beats continues to be the best-selling headphones among its competitors, which is why its price never goes down.

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4. Beats Are Popular Worldwide

Beats Electronics has released wireless and portable speakers, co-branded smartphones, and, most recently, Beats music, a new music streaming service.

But, despite fierce competition, Beats Electronics still controls about 70% of the industry for luxury headphones.

Of course, it is owing to effective marketing and an unrivaled understanding of pop culture. Beats’ popularity never seems to fall out.

As a result, Beats headphones are still in authority to charge the product at a higher price.

5. Beats Provides Excellent Noise-Canceling Power

Beats Provides Excellent Noise-Canceling Power

The Beats headphones aren’t too far behind the noise-canceling headphone craze. It is, in fact, one of their best features.

Even in the noisiest surroundings, they can block out most sounds and function admirably. Beats headphones have a lot to offer and will suffice for most people.

So because of this function, people are getting more and more into Beats and are willing to pay a premium for the quality and performance these headphones can provide.

6. Beats Brand Recognition

Reach, timing, and consistency all contribute to brand recognition. In addition, a brand can invest in advertising around a theme or a character, which is a helpful advertising strategy.

In the case of Beats headphones, they have successfully retained the brand to consumers. But, of course, part of it is their recognizable logo visible on every headphone.

As a result, people recognize Beats just by seeing the logo printed on headphones, making others who still don’t own Beats decide to shift and grab their Beats.

Of course, brand recognition creates a more extensive consumer base that will result in more demand and increased sales.

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7. Beats Retailers’ Markup Price

Beats headphones are undoubtedly costly because of their brand; what more if it reaches shops that still need to markup the price to generate profit.

Of course, it will make Beats headphones even more expensive. Markup prices are one of the main factors of product high market prices.

So, aside from the brand’s popularity, expect that retailers’ markup will drive up the cost of Beats.

8. Beats Serve As A Status Symbol

Having Beats improves the advantage of getting Beats headphones, regardless of the actual performance.

Of course, it is a significant gain, a substantial benefit instead of an informational impact, that potential customers can benefit from while purchasing headphones.

So, Beats have become a craze and status symbol due to their popularity; others will buy because of how it can affect their status, but despite that, people still buy because of quality.

As a result, those who purchase these headphones are not blindly following the herd and acting like mindless sheep but are choosing based on the perceived value of having the headphones.

9. Beats Provide Overall Great Features

The original Studio headphone aims to demonstrate that headphones users worldwide value sound enough to indulge.

In addition, the new Studio is now optimized for balance, precision, and sensation, with a stunning look and cutting-edge technology.

In fact, every pair of Beats Studio is fine-tuned with BAE or Beats Acoustic Engine; this new unique digital software delivers a re-engineered and redefined Beats quality audio experience.

As a result, of the great features Beats can provide, users are guaranteed not only to pay for its brand name but its quality.

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10. Beats Are Widely Used By Celebrities

Serena Williams, Ed Sheeran, and Cara Delevingne are just a few of the celebrities who have supported Beats.

So, you name a star, and they’ve almost certainly been included in Beats’ extensive roster of celebrity ambassadors.

Moreover, a pair of Beats headphones is the common thread that connects numerous well-known people, and you can join that thread when you buy your own.

Of course, having been supported by several prominent people makes Beats even more expensive.

11. The Apple-Beats Acquisition

Apple is known to be a trillion-dollar company and is famous worldwide.

Of course, its Beats acquisition made the well-known headphone brand gain more recognition from the Apple consumer base.

As a result, it gives them an even strong power to continue how they price headphones, as they are aware that people will still buy them no matter how expensive.

To learn more, you can also read our posts on why AirPods are so expensive, why Audible is so expensive, and why Apple Watches are so expensive.


Based on the information I’ve gathered, Beats are expensive because of the quality sound experience and outstanding performance that every headphone lover will go after.

Additionally, Beats are widely used by celebrities and are very popular worldwide, not to mention the overall great features.


  • Fletcher Crawford

    Fletcher Crawford is a 15-year veteran of the electrical engineering field. He has worked on everything from Linux systems to Apple products, and is passionate about technology.

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